Marketing and benchmarking solutions help our customers attract, retain and grow their customer base by leveraging data and applying predictive analytics.
CRIF Marketing Solutions and Benchmarking
Marketing & benchmarking expertise to help our customers attract, retain and grow their customer base. By leveraging data and applying predictive analytics, we can help our customers to:
- have a strategic view of the market and its trends;
- understand their own performance in relation to the market and clusters of competitors;
- identify within their own customer base the most profitable segments and those with the highest propensity for up-selling/cross-selling;
- identify the best places to find new customers or to expand or modify the sales network.
By leveraging client in-house data and data available on the market or within the group, analysis is conducted through the application of established or innovative methodologies in the field of statistical analytical models. Analytics consultants and scientists develop segmentation, customer propensity or attrition analysis, decision support models (e.g. next best product) etc., to get the most out of the customer portfolio or to identify new segments of prospective consumers or companies.
In addition to the provision of the services mentioned above, our team of marketing consultants can deliver complete end-to-end solutions, complementing the leveraging of unrivalled data assets, with the skills and experience gained from hundreds of projects, to achieve maximum performance. Marketing projects are based on client’s in-house data and are aimed at solving specific client problems, such as the identification of the most profitable (highest propensity) customer segment, the most suitable geographical area for expanding the sales network or for opening a new branch, etc.
Contact CRIF for a competitive quote today whether your are beginning your marketing activity or a mature brand, CRIF can deliver unique marketing strategies that perform.